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Bathroom Fan Case Study

In May 2018, I was asked to write up a case study around the humble bathroom fan with the goal of finding a product opportunity gap. This is a rather unique device as there are few locations in a bathroom where electricity is already provided, not to mention a ventilation duct, and a footprint that is out of the way. Some companies have even started to intersect the smart home trend into the bathroom by way of this product. Let's dive into it.